Founded in 2011, MomentumABM provides B2B marketing advisory services across the full marketing ecosystem – from strategy development and operating model design to capability building and program execution. The firm also organises the Global Marketing Excellence Awards and offers a recognised certification in Account-Based Marketing.
Rockpool provided equity and loan capital in 2020 to support the Company’s expansion across the UK and US. During the investment period, MomentumABM grew significantly as a result of organic and inorganic growth driven by increased global coverage of existing clients, moving into adjacent sectors, further geographical expansion, and three strategic acquisitions.
With Rockpool’s support, MomentumABM acquired ITSMA, a US-based research, advisory and training firm, in July 2021. MomentumABM then acquired two further London-based businesses, OneGTM Ltd, a B2B go-to-market consultancy, and Grist Ltd, a strategic B2B thought leadership firm, in October 2022 and April 2023 respectively. This further expanded the company’s service offering and deepened industry experience.
MomentumABM now boasts a team of 90 specialists, and has a proven track record of helping organisations in the technology, B2B services, and financial sectors align commercial teams with client insights, optimise marketing strategies, and drive long-term value creation.
Oliver Taylor and Ryan McTigue led the exit for Rockpool.
