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SEEN Group

SEEN Group is a globally recognised specialist marketing services partner to beauty and personal care brands.

Overview

SEEN Group’s proprietary micro and nano-creator and influencer platform, CXS, connects global beauty brands to a curated community of thousands of beauty-specific social media creators with a combined reach in the hundreds of millions. Alongside CXS, SEEN Group supports the world’s leading beauty and personal care brands with an integrated suite of services spanning creative strategy, communications, events, analytics and brand experience, all delivered by specialist beauty and personal care experts from London and New York.

The Group is led by CEO Jane Walsh, who joined the business in 2012 and was appointed CEO in 2020. In both 2025 and 2024, SEEN Group was recognised as one of The Sunday Times Best Places to Work and was listed in The PR Net 100 for its industry-leading work, culture and team.

  • Status

    Current

  • Invested

    2026

  • Type

    Equity release &
    growth capital

  • Sector

    Business services

Rockpool Team

What was the investment thesis?

The investment focus is to further develop the CXS platform, expand into new geographies and categories, and capitalise on the continued growth of creator-led commerce and the global beauty market.

“SEEN Group has a range of magnetic attributes; deep category expertise, an exciting growth trajectory, delivering hyper relevant tech-enabled services to many of the world’s leading beauty brands and a deeply passionate and talented team.”

Nancy Cruickshank, Chair of SEEN Group

What was Rockpool’s value add?

Rockpool supported SEEN Group appoint beauty, fashion and technology entrepreneur Nancy Cruickshank as Chair. Nancy brings significant experience in technology, digital transformation, and consumer-centric growth, with senior leadership and board roles spanning global businesses and high-growth environments.

Rockpool has also supported on the recruitment of a CPO, CLO and CFO.

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