Imperial
Corporate Events

Founded in 2002, ICE has developed a reputation for providing exceptional events worldwide. Clients benefit from comprehensive pre-event support and dedicated on-site staff, ensuring a seamless and elevated experience for both companies and their guests.

The business was co-founded and is led by CEO Rob Poutch, who has overseen the delivery of unique client experiences at more than 15,000 events during ICE’s 20+ year history.

Rockpool provided capital in 2025 to enable the company to expand its geographical reach, pursue acquisitions, and secure access to additional premium events across the global sports and entertainment sectors.

The business is well-positioned to capitalise on strong growth dynamics in the sports hospitality and VIP music experiences market, fuelled by rising demand for exclusive in-person experiences.

Following Rockpool’s investment, Paul Woolley was appointed as Chair, bringing over 40 years of leadership experience in finance, operations, and strategy, with a proven track record of scaling businesses and driving M&A,

In January 2026, ICE opened a new office in Sheffield and now operates nationwide across the North, Midlands and London. The company has introduced a number of new events and experiences across a range of geographies, including Malaysia, Monaco, USA and Barbados.

The team at Rockpool is working closely with management to pursue strategic acquisitions to broaden ICE’s product offering and further grow scale.